Namaste with a Twist! Brew and Asana Book Publish Announcement

FOR IMMEDIATE RELEASE

Adrienne Rinaldi
aka BeerSnobChick
(602) 999-6145
adrienne@beersnobchick.com
www.beersnobchick.com

Namaste with a Twist!
A Book About Beer and Yoga – Did You Ever Think The Two Could Coexist?

DENVER, CO, FEBRUARY 20, 2018 – “Brew & Asana: A BeerSnobChick’s Guide to Beer and Yoga” is a book about beer and yoga — this first book of its kind! “Brew & Asana: A BeerSnobChick’s Guide to Beer and Yoga” is a book that takes your favorite yoga poses and beers and kicks it up a notch with fun and flavorful pairings. In this book, you will find beautiful illustrations of a beer (brew) and yoga pose (asana) with descriptions of each. “Brew & Asana: A BeerSnobChick’s Guide to Beer and Yoga” is available in paperback on Outskirts Press, Amazon (and Kindle), and soon Barnes & Noble.

From triangle pose paired with a saison to crow pose paired with an American stout, each pairing captures the complexity of the asana and essence of each brew, allowing you to find balance in warrior III or in the bite of an imperial IPA. Complete with dozens of colorful illustrations, this book shows you how to incorporate yoga and beer in a fun and harmonious way. So get ready to toast to brews and asanas!

“Brew & Asana: A BeerSnobChick’s Guide to Beer and Yoga” can be purchased at a discounted price on Outskirts Press: https://outskirtspress.com/brewandasana for $17.96 or on Amazon: https://www.amazon.com/dp/1478794518 for $19.95.

About the Author

A hop enthusiast, lover of yoga, and a bit of a beer snob, Adrienne Rinaldi took her fascination of craft beer and launched the blog BeerSnobChick in 2009, which allowed her to explore beers and breweries across the country. After receiving her 200-hour yoga certification in 2012, she hosted rocking yoga classes in breweries which concluded with a beer. Thus, Brew Asana™ LLC was born! Adrienne combines her enthusiasm for beer and yoga to create a unique and fun book that yogis, seasoned and new, and craft beer lovers can enjoy.

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Adrienne Rinaldi adrienne@beersnobchick.com (602) 999-6145
www.beersnobchick.com and www.brewasanas.com

 

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All About Beer

http://allaboutbeer.com/article/yoga-and-beer

A beer tent at the finish line of a 5K is not an uncommon sight, but the latest fitness pairing—yoga and beer—is bringing the workout inside the brewery. Yoga instructors are partnering with breweries across the country, from Hoppy Yoga at San Diego’s Green Flash Brewing Co. to OM Brew Yoga at Florida’s Funky Buddha Brewery, to practice poses between tanks and barrels and follow shavasana, the corpse pose, with a pint or a round of tasters.

An unlikely combination, perhaps, but the brewery and the promise of beer after class creates a vibe not found in the typical unsullied yoga studio, says Beth Cosi, founder of Bendy Brewski & Tapas Yoga in Charleston, SC.

At Charleston’s Holy City Brewing, where Cosi teaches classes from March to November, the brewery’s garage-style doors are rolled up so it’s an indoor/outdoor experience, susceptible to gravel, grass, dirt, leaves and rain blowing in. It’s noisy, with the whirr of the glycol chiller and redolent with a potpourri of hops, sweet malt and sweat.

“Sometimes it can get a little bit overwhelming,” says Cosi, who also teaches in a studio. “I’m sure there have been students who have come and tried it out and it’s just not their thing, especially if you’re used to the fancy, pristine cleanliness, all the props, the very controlled incense smell of a studio, which is beautiful, but it’s very different than that.”

Yoga instructors are bringing beer into the studio, too. Cosi also partners with a local yoga studio for a class and tasting called Ales and OMs, and Philadelphia beer writer Joe Sixpack, also known as Don Russell, and his wife, yoga teacher Theresa Conroy, host Happy Hour Yoga, a one-hour all-levels class followed by a beer tasting.

The nontraditional format and space attract a diverse crowd, says Cosi: Her classes are usually split 50/50 between men and women, with students ranging from ages 12 to 55 (beers are served only for the over-21 crowd, of course), clad in everything from Lululemon gear to Carhartts or swim trunks.

The beginner-oriented 45-minute Hatha and Yin style class is followed by four 4-oz samples. A drop-in class costs $15 with tasting included, or a $60 five-class card is available for classes at any of her locations, including Holy City, Freehouse Brewing, Frothy Beard Brewing and Highwire Distilling Co.

Classes also bring new customers into breweries. And in brewery-rich Denver, where Adrienne Rinaldi founded BrewAsanas, there is no shortage of breweries willing to sweep their floors and open their tasting rooms for class. BrewAsanas holds hourlong classes at Denver- and Boulder-area breweries including Jagged Mountain Brewery, Diebolt Brewing Co., Kokopelli Beer Co. and Crystal Springs Brewing Co. She also started a class of vinyasa flow and deeper yin poses, followed by a drink of the fizzy, fermented tea known as kombucha, at Denver’s Happy Leaf Kombucha.

Rinaldi, who is also author of the beer blog “The Beer Snob Chick,” says that after one recent class a student tried a porter and discovered a new favorite style.

“You’re trying something new—yoga in a brewery, right?—so I think people are open to trying new beers and different breweries,” she says.

Mia Sabatino and Lynne Officer, founders of Hoppy Yoga in San Diego, even have a name for that effect of feeling relaxed, blissful and open to meeting new people after a class.

“We like to call those yoga goggles,” Officer says. “It makes people much more open to socialize after they’ve completed their yoga classes.” Sabatino and Officer started Hoppy Yoga a little over a year ago, growing it from a few friends to a loyal following who attend their classes at Green Flash, Mission Brewery, Modern Times Beer and Saint Archer Brewing Co.

It’s also not uncommon to see bartenders and brewery staff join for a class and then get behind the bar afterward, says Sabatino, citing a laid-back like-mindedness shared between the beer and yoga communities.

“The brewers have got to be on board,” agrees Cosi, of Bendy Brewski. “They’ve got to feel and know the benefit of the yoga class. It’s like a tribe.”

Chris Brown, partner and head brewer of Holy City Brewing, met Cosi when they worked together at EVO Pizzeria in North Charleston. She would teach classes there to friends in the food and beverage industry whose lower backs, arms and shoulders often ached. After Holy City Opened, they moved classes to the brewery, where he still joins in weekly.

“We’re on our feet all the time, sometimes nine to 12 hours a day, and we’re lifting lots of things,” he says. “We do the class, stretch it out, have a little bit of beer, and then start the work week.”

Whether it’s yoga after beer, or beer after yoga, the unlikely combination fits together like yin and yang, as Cosi says.

“People who are really into craft beer and things that are locally made, they want to put things that are more fresh and delicious in their body. … With yoga, it’s the same thing. It’s being more mindful and paying attention to your body and feeling a part of something that’s larger than you—being able to come together as a community.”

This story appears in the July issue of All About Beer MagazineClick here for a free trial of our next issue.

Yoga Basics

www.yogabasics.com/connect/yoga-blog/yoga-and-beer

Like peanut butter and jelly, wine and cheese and all those other matches made in heaven—beer and yoga have finally found one another.

OK, so not everyone is so convinced that getting your bandhas and a buzz on at the same time is necessarily a good idea. But it’s true that yoga classes at breweries—though not entirely new—seem to be growing in popularity this summer. And why not? It’s hot out. People like beer. People like yoga. Breweries are trendy, yoga is trendy, so on and so forth.

Personally, I find it a little strange (I’d rather chug a kombucha after class than an IPA), but it’s not altogether surprising. Lately, it seems like everyone is questioning what yoga should or shouldn’t be, what constitutes a “real” yoga practice, et cetera. But if people can do yoga on horseback, yoga underwater and yoga while they get their toes painted—it was only a matter of time before beer-swilling yogis closed the distance between the mat and the taps. (The beer and socializing typically comes after the yoga, though one does wonder what the effect might be if the itinerary were reversed.) Most classes are on the shorter side (typically in the 45 minute range), are geared toward beginners, and are followed by beer tastings and socializing at the bar.

The majority of the classes have punny names like Bend and Brew in Asheville, NC, Bendy Brewski in Charleston, SC, BrewAsana in Boulder and Denver, CO and Hoppy Yoga in San Diego, CA. Cameron Gunter, founder of Traveling Yogini Tours in Asheville and organizer of Bend and Brew yoga classes, describes the classes as “very social and upbeat. We play great music. The poses are energizing [but] it’s not meditative. [The beers are still] brewing while we are bending.”

Supporters of the events say that the laid-back, social atmosphere encourages people to try yoga who might otherwise never step foot in a studio. “I like the idea of yoga and beer because it allows people who might not want to try yoga but love beer feel comfortable in a social setting [and] give it a try,” says Gunter. “It’s especially fun to see the guys [who] come with the girls and are only there for the tasters end up loving the yoga class.”

Those less thrilled about this ‘beerasana’ trend point to the aspects of the pairing you might expect—mostly that yoga in this alcohol-imbibing context cheapens and/or further commercializes the practice. Others say it pulls people further away from yoga philosophy, as well as the meditative qualities that Gunter admits are absent in the brewery setting. After all, happy hour isn’t exactly one of the eight limbs.

So what do you think? Are these classes an innovative way of getting yoga out of the studio and out to the masses? Are they warping tradition? And then of course, there’s the Big Question: Is this “real” yoga?

About Lea McLellan

Lea McLellan is a writer and yoga teacher living in Asheville, NC. She experienced the wonder of her first downward dog in college in Burlington, VT where she also studied Buddhism and Asian religious traditions. She completed her 200-hour, vinyasa teacher training in Boston in 2012 and has been practicing and teaching up and down the east coast ever since.
www.yogabasics.com/connect/yoga-blog/yoga-and-beer